By now, you should probably know that having a Business Page on Facebook is not only a good idea, but essential to the success of your overall marketing strategy. With over 500 million users globally, it would be foolish not to participate, regardless of the size of your business. We know you know, but for our first post, we wanted to take it back to square one.
Meet Me in the Middle
At it’s most basic level, a Fan Page allows for tremendous visibility for your business, and meets your potential customers through a medium that is already ingrained into their daily lives. Whereas potential customers once had to do a Google Search about your business for more information, you are now able to easily access them through the Facebook Platform’s awesome targeting capabilities. Not only that, but subtly introducing yourself can spark a conversation that turns into leads and ultimately, loyal brand advocates.
Talk to Me
All social media minimize the gap between the business and customer relationship. This is because the ‘social’ part of ‘social media’ is actually what has consistently proven to be most valuable to marketers: word of mouth. One person tells their friend about a good experience they had with your brand, or how funny your latest behind-the-scenes video is, and eventually that will snowball since the average Facebook user has about 130 friends. Facebook lets you get your name out to the people who matter to your brand. Thank them. Show your appreciation for them with giveaways and exclusive gifts, and post information that shares insider knowledge so they feel special. You’re not selling, you’re building a relationship–an invaluable one that creates the kind of trust in your brand that is unprecedented if you do it right. Do you really still not have a Facebook Page? What are you waiting for?